Pinellas County, Clearwater, Dunedin, East Lake Woodlands, Indian Rocks, Lansbrook, Largo, Oldsmar, Safety Harbor, St. Pete, St. Petersburg, Saint Petersburg, Saint Pete, Seminole, Tarpon Springs, Goldwell Hair Stylist ~ Colorist ~ Salon, Palm Harbor, Florida

About Jessica

 Jessica Straub Hair Stylist

   Jessica began her interest in hair as a small child, by lopping off her Barbie's flowing locks, coloring Skipper's hair with Sharpie markers, and wanting her own hair to be different than the other kids' hair.

   Later, while practicing on friends in middle and high school, Jessica developed her naturally creative style. After high school, she decided to become a licensed professional and enrolled in the Sunstate Hair Academy, where she learned cosmetology and hair design.

   Since 2006, Jessica has steadily worked in a trendy, friendly, and fun salon. In the summer of 2014, Jessica moved into her own salon within My Salon Suites, in Palm Harbor, Florida.

   She performs color services with Goldwell products, such as Topchic, Colorance, Elumen, Silklift, and Oxycur Platin. She is experienced with cutting, coloring, up-do’s, avant-garde styling, Goldwell facial waxing, extension work, and re-texture services, such as 'American Culture Simply Smooth Keratin Treatment'.

   Jessica is proficient with 'on location' wedding, bridal, and event styling, either by herself or with a qualified partner for larger events.

   Jessica possesses a happy, positive personality, with excellent customer relations skill. She is: accustomed to working in busy situations, a team player, professional, creative, artistic, organized, knowledgeable, ambitious, hardworking, self motivated, and outgoing.

   She truly loves the art of hairstyling and takes pride in her work. She enjoys other artistic hobbies, values her time with friends and family, and loves her dog Murphy.

   Jessica expands her capabilities through continued learning:

05.2012, KMS/Goldwell Platform Showcase with Six Master Artists translating trends. (The Perry Hotel, Miami Beach, FL.)

02.2012, Color Zoom. hands on 2 day training with John Simpson. (Cabello Salon, New Port Richey, FL.)

10.2011, International ColorZoom Symposium/Live Competition (Eden Roc Hotel, Miami Beach, FL.) 3 Days of 38 countries competing with and duplicating their entries (only 3 global winners), a first hand look at the trend vision for the following year, as well as several look and learns to start transitioning into the new visions.

2011, Living The Color Cycle with Robert Brown. (Academy at Santa Monica, CA) The Art Of Consultation and The Goldwell Color Cycle, pre and post color opportunities, the depot system and the color matte, and the ombre technique.

10.2010, Decoding Decolorization (Tampa, FL) Training on all of the Goldwell tools/products available for proper color removal and corrective coloring work.

2010, Evolution - Goldwell Connection Specialist Training (Orlando, FL) Previews of new techniques, tools, and product information, as well as advanced education on existing Goldwell products and services. You are also expected to introduce, teach, and train the salon staff following your training.

2010, Men’s Reshade training with Dimitrios Tsioumas (Doubletree, Tampa, FL.) Achieving grey blending in 5 minutes, discretely and simply, as well as other cutting, coloring, and business building techniques targeting men.

2010, Stylist Most Wanted (2 Day) training with Robert Brown, Rebecca Hiele, and Shannon Lamm. (Academy at Baltimore) Time management with efficient techniques for cutting, coloring and styling.

2010, KMS Long Hair Foundations with Amanda Armentrout.(ShearWonders, Palm Harbor, FL.) Four different styling techniques.

2010, Salon Branding training with Lisa Tuetken. (Safety Harbor Spa, Safety Harbor, FL.)

12.7-8.2009, Fierce Formulations with Robert Brown. (Academy at Baltimore) Advanced formulations for fashion reds with longevity, highlift browns, and Warm/cool and enhance/control situations.

2009, Color Zoom hands-on training with Robert Brown. (Paris Salon and Spa, Tampa, FL.) Just Naked Collection

12.8-9.2008, Blonde Enlightenment, with Robin Sween and Rebecca Hiele. (Academy at Baltimore) Blonde Coloration, Decolorizing, Toning, 11 & 12 Series, formulation, placement, and techniques.

2008, Color IQ Technology and Product Line in-depth training. (Quorum Hotel. Tampa, FL.)

2007, 'Goldwell Trilogy' 2 Day. (Quorum Hotel- Tampa, FL) Law of Color, Gray Coverage, Formulation, different color processes, color correction.

2007, 'Colorance Lowlight' in-depth training. (Salon Avantgarde, Palm Harbor, FL.)

2007, 'Color Zoom' hands on training with John Simpson. (Quorum Hotel, Tampa, FL.) Rockmantic/Newstaligia Collection

   Shows and competitions:

Helped organize and Participate in Colon Cancer Cut Out
   Charity, 03.2012 at Shearwonders

On location wedding/event/entertainment styling.

Color/style for editorial work:
   Premiere/Trade Shows
   Hooters National Calendar
   NFL cheerleading
   Home Shopping Network

Local Fashion Shows and Store Openings

Participated in live Goldwell Color/Styling Competition at
   The Venue, 04.2011

Photo Entries in:
   Trendzoom/Colorzoom 2007-2012 national color competition.
   Goldwell 2009 Sign Your Look contest.
   KMS California’s Session Stylist Search, 2010.

America’s Beauty Show- Chicago, IL., 03.2008.

Numerous Premiere Shows in Orlando from 2002.

Jes loves her some Murphy.

A dog and his swan.

J. S. and J. B. stink up the house.